Enteract Media, Inc. was born out of a confluence of several environmental factors.  I was fresh out of Boston University’s Graduate School of Management, and heavily researching the biggest players in daily deal market (you know, Groupon, and its band of merry, highly successful, and well-funded copycats).  I recognized a few trends:

-       This market was, and is hot (who doesn’t want a good deal?)
-       Though successful, these business models had room for improvement
-       The economy was turning around (most definitely from a startup worldview)
-       The daily deal companies were experiencing a significant tailwind of free distribution from social media sites such as Facebook and Twitter, as well as other person-to-person digital sharing methods (read: email)
-       There was something bigger here. And I was determined to figure it out.

I applied and was accepted to the Founder Institute in New York City.  This is where the Enteract Media concept began to take shape.

In New York, I was fortunate enough to have overwhelming support from Friends & Family and top-notch mentorship through the Institute.  With an excellent feedback loop from both the Institute and my personal network, the concept pivoted in what seemed like a zig zag direction, but kept evolving into the company it has become today.

Thank you to all of the friends, family, and mentors who have helped me, and Enteract Media, in the past several months. We hope you will continue to support us as we grow. Stay tuned for great things in 2011!

-Ken Hillyer, Founder